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Free website audit

Free website audit:
quick wins, found by people.

A person reviews your site for conversion, AI visibility and site health. You get a short video and 10 fixes ranked by impact.

Free · No login needed · Ready in five working days

One audit per company each year. No sales sequence.

4.9/5 on Clutch

20+ people on our team

Teams we’ve built for

Free audit

What is a free
website audit?

A person reviews your two key pages against 25 checks. You get a video, a scorecard and 10 fixes you can act on.

Tools give you a score and a long list. We test what tools cannot, like your forms and your AI answers.

What you get

Three things, yours to keep:

  • A 6 to 8 minute video walkthrough of your site.
  • A one-page scorecard across three areas.
  • A list of 10 fixes, ranked by impact and effort.
  • Each fix tagged: do it yourself, developer or strategist.
  • Yours to keep, whatever you decide next.

Three areas

Conversion, AI visibility
and site health.

Most audits look at one thing. Ours looks at the three that decide whether a visit becomes a lead.

Want the full list?See all 25 checks

  • Conversion

    8 checks

    Hero clarity, the main CTA on mobile, form friction, trust next to the CTA and tracking.

  • AI visibility

    Can AI crawlers reach you? We ask ChatGPT, Perplexity, Gemini and AI Overviews real buyer questions.

  • Site health

    Core Web Vitals, broken links, a real form test, mobile layout, accessibility basics and security headers.

Free vs paid

Start free,
go deeper if you need to.

Every price is on this page before you send anything. The free audit is useful on its own.

  • No card
  • No login needed
  • Free

    Quick-Wins Audit

    Two key pages, reviewed by a person.

    • 25 checks across three areas
    • A video and 10 ranked fixes
    • Ready in five working days

    €0one per company each year

    Get my free audit
  • Audit

    CRO audit

    Where your site loses buyers.

    • Funnel, forms and key pages
    • Uses your analytics data
    • Ready in 2 to 3 weeks

    €2,000once · excl. VAT

    Book a call
  • Audit

    AI SEO audit

    How AI search sees your brand.

    • Crawlers, content and entity
    • Prompt tests across AI tools
    • Ready in 2 to 3 weeks

    €2,000once · excl. VAT

    Book a call

Every audit includes

  • A person reviews every finding
  • Fixes ranked by impact and effort
  • A walkthrough you can forward
  • Plain English, no jargon

One base rate

Show prices in

Work after an audit is quoted from it. Excl. VAT.

Want us to fix what we find? Dev time starts at €3,200 for 40 hours.

Ready to keep it healthy?

After the fixes, a care plan keeps updates, backups and small fixes running.

  • Small site€349/ mo
  • Growing site€499/ mo
  • Large site€599/ mo
See care plans

Sample report

What lands
in your inbox.

A sample from a real audit, anonymised. Every audit follows the same format.

  • Start here

    Video walkthrough

    6 to 8 minutes, recorded on your own site.

    • 0:40 Conversion: what stops a visitor acting.
    • 3:10 AI visibility: who gets cited instead of you.
    • 5:20 Site health: what is broken or slow.
    • Your reviewer on screen, in plain English.
    • Chapters, so you can skip to what matters.
  • One-page scorecard

    Three areas, every check marked Pass or Fix.

    • Conversion: Pass or Fix on 8 checks.
    • AI visibility: Pass or Fix on 9 checks.
    • Site health: Pass or Fix on 8 checks.
    • Prompt test screenshots, with the date.
  • Fix list of 10

    Ranked by impact and effort, with who should do it.

    • Impact: high, medium or low.
    • Effort: an hour, a day or a sprint.
    • Who: you, a developer or a strategist.
    • Each fix links to the check it came from.

The 25 checks

Every check,
in plain sight.

The same list goes into your scorecard. Each check is marked Pass or Fix.

#Conversion · 8AI visibility · 9Site health · 8
01Hero says what, who and why in five secondsAI search bots allowed in robots.txtCore Web Vitals from field data
02One main CTA above the fold on mobileNo silent block on your CDN or firewallBroken links and 404s on key paths
03Form friction: fields, text boxes and dropdownsKey content in HTML, not only JavaScriptYour form really sends, and the email arrives
04Trust signals next to the CTASame name and description everywhereMobile layout at 375 pixels
05A clear price or next stepAnswer-first content on key pagesCommon accessibility errors and keyboard focus
06Proof with numbers and namesStructured data matches the pageSecurity headers and TLS
07Mobile menu and tap targetsMentions on review and comparison sitesOutdated CMS and plugins, from public signals
08Analytics and conversion eventsEight real prompts in four AI toolsIndexing: noindex, sitemap and canonical
09llms.txt, with what the evidence says

How it works

Five steps,
from URL to video.

One person handles your audit, from the first reply to the video.

Turnaround

1 working hour
For a person to confirm your request
5 working days
From confirmed request to your video
  • If our queue is full, we tell you the start date. No fake scarcity.
  • AI runs the first pass on the checks. A person reviews every finding before you see it.
  1. You

    Send your URL

    Your website and a work email. Add your goal and competitors if you like.

  2. Us

    A person confirms

    Within one working hour, so you know a real person has your request.

  3. Us

    We run 25 checks

    AI gathers the data. A person tests your forms and asks AI tools about you.

  4. Us

    We record the video

    Your reviewer walks through the findings on your own site.

  5. You

    You get the audit

    Video, scorecard and 10 fixes. Fix them yourself, or ask us.

Clutch reviews

Reviewed by the clients
who paid for the work.

Collected and verified by Clutch, not by us.

4.9/5

9 verified reviews

Quality
4.9
Schedule
5.0
Cost
4.8
Willing to refer
4.9
  • 5.0out of 5

    Industry
    Arts, entertainment & music
    Location
    San Francisco, California
    Company size
    1-10 Employees
    Project budget
    Confidential
    Project dates
    June 2025 - Ongoing

    “Their pricing is the most reasonable I have ever encountered for high-quality work.”

  • 4.5out of 5

    Industry
    Advertising & marketing
    Location
    Marlow, England
    Company size
    51-200 Employees
    Project budget
    $10,000 to $49,999
    Project dates
    Oct. 2025 - Feb. 2026

    “Acclaim’s attention to detail and professionalism were really impressive.”

  • 5.0out of 5

    Industry
    Other industries
    Location
    Poznan, Poland
    Company size
    51-200 Employees
    Project budget
    $10,000 to $49,999
    Project dates
    Feb. - Apr. 2020

    “Acclaim suggested the best solutions to achieve the goals set.”

  • 5.0out of 5

    Industry
    Information technology
    Location
    Nottingham, England
    Company size
    1-10 Employees
    Project budget
    Less than $10,000
    Project dates
    May - Jan. 2019

    “I loved their personal approach to their client.”

  • 5.0out of 5

    Industry
    Information technology
    Location
    Austin, Texas
    Company size
    11-50 Employees
    Project budget
    $10,000 to $49,999
    Project dates
    July - Sep. 2019

    “Their ability to synthesize our business goals into the website was Acclaim’s most impressive skill.”

  • 5.0out of 5

    Industry
    Business services
    Location
    Montreal, Quebec
    Company size
    1-10 Employees
    Project budget
    Less than $10,000
    Project dates
    June 2019 - Ongoing

    “Project management was very effective. We communicated through Slack.”

People, not just a tool

What a tool shows,
and what it misses.

Free tools are great for a quick score. Use them. Then let a person test what they cannot.

The questionA free SEO toolOur free audit
What you getA score and a long list of warnings10 fixes ranked for your business
Your contact formNot testedOne labelled test, and we check the email arrives
AI answers about youA sample score, if anyEight real prompts, with screenshots and dates
Blocked AI crawlersReads robots.txtAlso checks your CDN and firewall
PrioritiesEvery warning looks urgentRanked by impact and effort
Who explains itNobodyA person, on video, on your own site

Who it is for

Who the audit is for,
and the limits.

We keep it small on purpose, so a person can do every audit properly.

  • For

    B2B SaaS and e-commerce teams in the UK and EU with a live site and a goal.

  • Not for

    Sites still in build, full-domain SEO audits, or reviews that need logins or analytics.

  • Limits

    One free audit per company each year. Two key pages. Public pages only.

  • For agencies

    Pitching a client? Tick the agency box and we send an unbranded version.

FAQ

Questions before
you send a URL.

Short answers first. Ask anything else by email.

Is the audit really free?

Yes. You pay nothing and sign nothing. You keep the video and the fix list, whatever you decide.

What do you check?

25 checks across three areas: 8 for conversion, 9 for AI visibility and 8 for site health. A person reviews your two key pages against every one, and the full list is on this page.

How long does it take?

A person confirms your request within one working hour. Your video, scorecard and 10 fixes arrive within five working days after that. If our queue is full, we tell you the start date.

Do you need access to my website?

No. We review public pages only, with no login and no access to your analytics. All we need is your URL and a work email.

Will you test my contact form?

Yes. We send one labelled test through your form and check that the email arrives.

How do you check AI visibility?

We ask ChatGPT, Perplexity, Gemini and AI Overviews eight real buyer prompts, and you get the screenshots with dates. We also check that AI crawlers can reach you, in robots.txt and on your CDN or firewall.

Do I need an llms.txt file?

It is one of the 25 checks. Your scorecard marks it Pass or Fix, with what the evidence says about it, so you can decide if it is worth your time.

What happens after the audit?

That is your call. Fix the list yourself, or ask us to. Paid audits start at €2,000 and care plans at €349 a month, and every price is on this page.

Free website audit

Send your URL
and get 10 quick wins.

A person replies within one working hour. Your audit arrives within five working days.

  1. You send this. A person replies within one working hour.
  2. We run 25 checks and record a short video.
  3. You get 10 fixes. What you do next is your call.

Dawid Stasiak, founderI read every message myself.

Teams we build for

Request the auditPick a timeCalendly

No sales sequence. One person, at most three messages.