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There is no easy way to increase your e-commerce sales, but we do have some useful tips for you. A lot of it depends on the type of eCommerce store, your key demographic, and how they work with each other. Keep reading to learn how to boost eCommerce sales.
So perhaps you have just created an eCommerce store, or maybe you have been running an eCommerce business for some time and want to generate sales. You want to increase sales from existing customers while also attracting prospective customers. Many strategies can be implemented to boost eCommerce sales. Some of them include improving website speed, optimizing your online shop for mobile devices, and improving the user interface. We will go into more detail about these tips below. 👇
Best ways to increase eCommerce sales
Now, you are probably wondering what is the best way to increase eCommerce sales? Well, there are several things you can do to increase eCommerce sales.
1. Optimize your store for mobile
People are a big lovers of buying goods via smartphones. Long gone are the days of buying products online only via desktop.
Why mobile experience is important in e-commerce
In the last decade, our phones became online shopping portals. When shopping online, it’s essential to ensure everything is sorted in your mobile store. Each button is easy to click without scrolling or pinching. The navigation bar is accessible on all web pages. The loads were relatively rapid. The visitor can go back to the cart later, possibly even on another device. Are there some effective ways for growing your business online? SEO (search engine optimization – SEO).
2. Improve the speed of your eCommerce website
There are several ways to improve the speed of your eCommerce website. Some of them include:
- Reduce the size of your pages – minify your JavaScript files, HTML files, and even media files.
- Use a content delivery network – most business owners set up an eCommerce shop to gain business from around the world. A CDN can help you distribute your online shop faster to global consumers. You may wonder how? A content delivery network uses local servers to render your 👉 eCommerce website 👈. For example, if you are running a website in the UK, and someone in Canada wants to buy your product. They can access your eCommerce store via a local server in Toronto, as opposed to the one that is based in the UK. This way, they will only have to wait a few seconds for the site to load, as opposed to several seconds.
- Monitor your website speed – we use popular online tools such as PageSpeed Insights, Pingdom Website Speed Test, and GTMetrix. All three of these tools help you test and monitor your website speed. Moreover, these tools help you measure your overall web performance.
Implementing the strategies mentioned above will definitely improve your eCommerce website speed. Now, if you are wondering why it is worth improving your eCommerce website speed?
Why is it important to improve eCommerce website speed?
Site speed directly impacts your conversion rate optimization. We mentioned in previous blogs this idea of bounce rate. Bounce rate is the rate at which your potential customers will leave your site if it takes too long to load. The optimal rate that your eCommerce shop should load is about 2 to 4 seconds. Here at Acclaim, we aim for your eCommerce website to load in less than one second. 🚀
Learn more about 👉 optimizing page speed & conversion rates. 👈
3. Improve UX in your eCommerce store
Without a real store to amaze your customers, your online shop is your most important piece of eCommerce branding. The UX of your eCommerce store is essentially the user experience. This is vital because, for most brands, you only get to make one impression on potential buyers. Your eCommerce store should have a responsive design, be easy to navigate, have high-quality product pages and so much more.
Firstly, you want to ensure that you create a responsive eCommerce website design. You want your eCommerce store to look great across all devices, including desktops, tablets, laptops, and mobile phones.
The second step to improving your eCommerce store UX is providing your website visitors with easy navigation. You want to limit the number of click-throughs on your online shop. You want the process, from picking the product to the checkout process, to be simple and straightforward. A complicated UX discourages users, and they will abandon your site.
We all know the old saying a picture is worth more than a thousand words. When it comes to your online shop, this is so true. You want to use high-quality product images to attract prospective customers.
Some other aspects that influence UX for your eCommerce business include:
- Does your eCommerce store meet its purpose?
- Is your brand trusted by consumers?
- Can your eCommerce site be found on search engines (more about marketing below 👇)
Why UX is important in eCommerce
UX should be a huge priority for any eCommerce store owner because it ensures that your customers can go through your online store easily and buy the product they want. This process is easy, chances are you will gain loyal customers who will continue to come back.
Do you want to check the health of your website?
4. Improve digital marketing
A little digital marketing is what drives eCommerce campaigns to succeed. Digital marketing campaigns can bring your product or brand to a higher number of potential customers. There is a wide range of digital marketing channels and you may want to try everything in one go.
Too often businesses are using “me me, me” marketing. People do not want things to buy just to collect more stuff and support brands by buying more. They want their problems solved. Instead of focusing on how great your product is, make sure the campaigns focus on what it offers the customer. Let your customer know the value of your product.
Also, make sure that your website can be found on popular search engines such as Google. You can achieve this by having your eCommerce shop set up with SEO in mind and using various optimization techniques.
For SEO optimization techniques and conversion rate optimization check out our 👉 blog post 👈
Market your products and services.
Your eCommerce store isn’t the only thing you need to worry about when it comes to online marketing; you also need to be sure that your products are being marketed properly. Think about how much thought you put into how you want your brand to be seen as opposed to what you choose to sell. People are much more likely to buy products they like if they know they are quality products.
Why improving the digital marketing for your eCommerce site is important?
Digital marketing will increase online sales by raising more awareness of your brand. Many eCommerce stores use digital marketing to interact with their customers. You can share links, ads, and all sorts of content. A great way to increase your online presence is by using marketing communications, which consists of four main elements:
- advertising
- Public relations (PR)
- online sales & promotions
Other things that affect sales in your eCommerce
Let us list some ways to increase eCommerce sales growth and help increase online sales.
Prices
Finding the right price to attract paying customers can be tricky and requires finding the right balance. If you offer your customers low prices, they may associate it with low-quality products. However, if your prices are too high, then you may narrow your target customer to only a select few who can afford it.
Provide multiple payment options
It doesn’t help if your clients stop making your purchase because their preferred payment option has not yet been available. It would be very difficult to deal with mobile payments if the system had several payment options. Accordingly, the latest online shopping stats have shown that smartphones are now becoming standard. Keep it simple by including payment modes for eCommerce, and always take note of customer complaints.
Some popular payment options that you should provide your customers include:
- PayPal
- We Pay
- Stripe
- Apple Pay
- Amazon Pay
- and many more
Shipping times
If you’re selling e-commerce products, your delivery costs should be low. The majority of consumers need the product within days. Many well-known eCommerce platforms such as Amazon offer single-day delivery services or next-day delivery services. Both of these options meet the demand of many, loyal customers.
Unless you ship your products out of China, most of your products should be shipped within the same week that they were ordered. This will ensure customer satisfaction.
Reviews
Aside from building credibility for yourself, testimonials are essential on your site. It’s great to show people what quality services you provide. You can have a dedicated section on your website for writing and displaying customer reviews. Furthermore, you can add widgets to your website that will link to reviews on other platforms. You can have customer reviews on social media platforms, on yelp, amazon, eBay and much more. There are plugins and other web solutions that make it possible to display such reviews on your eCommerce store.
Many internet users use reviews to help make informed purchases. On the flip side, eCommerce owners, use these reviews to make better business decisions. Those brands that do not use reviews can lose an important portion of their earnings potential. You can easily get reviews by setting up a rating page. You can always ask customers to submit reviews, post-checkout or via email.
Online sales
Online sales can also help eCommerce stores reach people who might not otherwise buy from them. For example, if you sell clothes, you might be able to reach people who don’t have a lot of money to spend on clothing by running a sale. The new customers could be individuals who would love to buy new clothes if they could get their hands on them at an affordable price. But online sales aren’t just good for business—they can also help your bank account! An eCommerce platform that offers online sales, ensures that both new customers and loyal customers do not run the risk of a huge bill at checkout. In short, online sales can be a big win for your business and lead to eCommerce success. So make sure that online sales are a part of your business and marketing strategy!
Celebrate your existing customers’
In e-commerce, you have to be very careful about how to chase after the customer. Let me offer some advice—Recognize your customer support and give them credit. The marketing flywheel suggests that you have to celebrate your existing customers. You can celebrate your existing customers by providing them with promo codes, special freebies, etc. Moreover, another way to celebrate your existing customers is by offering loyalty programs. Not only will your customers be satisfied, but they will also share with their friends. These individuals will promote you to their friends. Moreover, they will promote you on their social media accounts and write a review aimed at strangers who will find your eCommerce brand attractive.
Boosting eCommerce sales summary
In a nutshell, eCommerce sales are defined as sending order information electronically to a business. There are numerous ways to increase eCommerce sales, including optimizing your online shop for mobile devices, improving your website speed, and providing a great customer experience via your 👉 eCommerce store. 👈
Ecommerce operates on a global level and does not have boundaries. It is open, accessible, and offers a wide range of opportunities. Moreover, it can be done from anywhere in the world.
There are numerous ways to increase eCommerce sales, including optimizing your online shop for mobile devices, improving your website speed, and providing a great customer experience via your eCommerce store.
While there are other strategies you can adopt, these three will get you started. If you want to know more about eCommerce sales, reach out to us for a 👉 free consultation. 👈
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