Why choose Jamstack e-commerce approach for your online shop?

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Great things happen with Jamstack! This modern web approach provides customers with excellent user experience. Find out why you should choose Jamstack e-commerce for your next online shop.

eCommerce platform for online shop

In this article, I will try to explain to you what is Jamstack eCommerce. Furthermore, why Jamstack is the best solution for your e-commerce website. Additionally, what are the advantages of this approach? Lastly, how we achieved new possibilities with older solutions using this approach.

These days, the Internet without the possibility of buying and selling things is something that we can’t even imagine. It offers to us many platforms and shops to buy almost everything without leaving home. For customers, it is convenient, for businesses it is profitable. That’s why more and more companies decide to open their own 👉 online shop 👈. So, what is the best solution or technology by which we will provide customers with the best experience? Which solution is easy to maintain or develop? Lastly, what gives us more profits? The answer is:

Jamstack logo & website
Image Source: Jamstack.org

What is Jamstack?

Jam it is short for:

  • JavaScript
  • API
  • Markup

These are not new technologies. For example, we use a lot of Javascript to bring interaction to websites. Furthermore, we made a lot of API calls to fetch data from our backend or external services. Also, we used Markup a lot because it can be HTML, Markdown, or templating languages. Jamstack is more referred to as architecture for building web applications.

When we think about the Jamstack app, we mean an app that takes those technologies and modernizes them. It changes the way that we think about building websites by using established technologies. Referring to 👉 Jamstack.org 👈 Jamstack is:

“The modern way to build website & apps that delivers better performance”

How does Jamstack work in eCommerce?

In traditional web apps, we had a lot of things to maintain on the backend side, ex. webserver, app server, database, and CMS. This approach causes much higher complexity at the build time of our page. Hence, the time of page loading increases and user experience diminishes. 👉 Jamstack e-commerce solutions 👈 give us a much better approach. We don’t use a traditional backend.

Instead, we are using serverless functions provided by Vercel, Netlify, AWS, Firebase, or other providers. We don’t need to be worried about server infrastructure. Also, we can use NextJS for static site generators (SSR). You can ask a question, why those things are important for my e-commerce solution?

Jamstack for eCommerce businesses

  • Jamstack sites are fast, so users’ experience is positive. They are more likely to buy products in our shop
  • Security is much higher due to fact that our app does not have any direct connection to the database
  • SSR is important for SEO, Google favors websites that are fast and easy to scan
  • Scalability, if we are making a lot of requests for a web app that has a traditional server logic that has to be executed before sending files back to the client. This can cause overload, which causes bugs and problems. In the SSR approach, we immediately send necessary files to the client, because they are already prepared 
  • Lower costs compared to traditional webshops, we don’t need to build everything from scratch. We can just focus on the Front-end part of the application.

All of those things that I mentioned above are significant to get 👉 higher conversion rates 👈.

Profit for eCommerce retailers using blazing fast personal website

Why is Jamstack the ideal alternative for e-commerce?

Now, we know the benefits of using Jamstack in general, but let’s talk about benefits that come strictly from e-commerce solutions. 

Jamstack e-commerce – pros & cons.

Here are some pros & cons to consider when looking at Jamstack as an e-commerce platform:

User-friendly eCommerce store

It is great for user experience. Faster websites mean that our e-commerce platform renders blazing fast. Users do not need to wait more than a couple of seconds until the page will load. Therefore, they can focus on what is important – shopping. Online stores with high performance are visited more often, and that can count on customer loyalty.

Scalability for online business

Your online store will always be open. There is no need to worry about high traffic that can cause your e-commerce businesses down due to the fact of great scalability provided by CDN.

An E-commerce platform that is SEO friendly

The SEO of an online retailer requires understanding how to position your keywords correctly on an online site. It allows the web crawler to contact them to increase their rankings. It’s essentially like a smooth-talking site. If you don’t have any SEO experience don’t worry – the best online stores can provide SEO advice and optimize the site.

Jamstack is an 👉 e-commerce platform 👈 that is SEO friendly. As previously mentioned this aspect for online businesses is extremely important. This is key to achieving first place in Google search results. Your organic traffic will be much higher when your eCommerce businesses will be visible to the clients. With Jamstack e-commerce it is much easier to achieve because your online store is light, fast, and easy to scan by Google technologies, search engines, and other tools.

Secure e-commerce site

Secured online stores are what clients are looking for, sensitive data that is entered to make an order can be used by hackers negatively. Using Jamstack as an eCommerce platform, you can be calm about your interests and your clients. Static websites are not connected with the database or your server. This reduces hacks significantly. Moreover, your online store can be supported by the security APIs like aut0.

Developer friendly e-commerce CMS

Developer-friendly, new and modern technologies are things that developers love to work with. They will always choose a new tech stack with a bright future instead of working with old legacy code that is hard to maintain. It also means that your e-commerce website can grow faster and be easy to scale up.

In Jamstack e-commerce websites, we need to develop a Front-end layer of our application. We can build our storefront dedicated to a particular group of customers and give them a unique shopping experience.

All of our products are stored in one place, such as the e-commerce platform Shopify. It means that we have the possibility to sell our products on many platforms. Platforms like Amazon, Allegro, eBay, Facebook, and Instagram while managing them just in one place. You no longer have to check all of these channels, which takes time and leaves room for making mistakes.

eCommerce tools & Jamstack

Jamstack ecosystem is huge, and it offers a lot of APIs that developers can use to build safe, fast, and dedicated e-commerce businesses, for example:

eCommerce tools for Jamstack

But of course, Jamstack is not for everyone, there are a couple of things that need to be considered before picking this approach:

  • Fact that the pages are statically generated, any content update needs technical skills. Furthermore, developing new pages on the web also requires coding and technical skills. Additionally, preparing ‘previews’ takes time. Not all marketers or content editors will be happy about that. On the other hand, it is not something that they can’t learn in a closest time.
  • In the beginning, costs are higher compared to the traditional approach of building eCommerce platforms. Using new technologies means that we need to hire skilled developers. But in our opinion, Jamstack will pay for itself in the near future. Higher conversion rates, fast websites, easy scalability process, and good customer experience increase sales. Additionally, it also reduces monthly fees.
  • Sometimes our online business can rely too much on third-party services. If some service connected to our eCommerce website is going down for some reason, we can just wait until it will be fixed by their staff. So here we need to consider carefully which suppliers we choose.
  • Poor plugin ecosystem, due to the fact of many customization options.

Jamstack eCommerce solutions

Here are some well-known brands that use Jamstack for their eCommerce business:

Louis Vuitton

A luxury well known brand also uses Jamstack eCommerce solutions. The design of this webpage shows that static websites can be visually dynamic. Additionally, this site is easy to use and efficient. The checkout process on this website is also straightforward, with no technological errors. Visit 👉 Louis Vuitton 👈

Ecommerce brand - Clothing business online
Image Source: Louis Vuitton


Peloton sells exercise equipment along with fitness classes that you can do from the comfort of your own home. This popular fitness brand also uses Jamstack to run its online store. Visit 👉 Peloton 👈

eCommerce platform for fitness brands
Image Source: Peloton

Victoria Beckham Beauty

Victoria Beckham Beauty provides customers a web application experience on an e-commerce platform. This online shop is fast and does not reload pages. This website optimization leads to better conversion rates and higher profits. Victoria Beckham Beauty is just another example of why is it worth using Jamstack. Visit 👉 Victoria Beckham Beauty 👈

Beauty brand online shop
Image Source: Victoria Beckham Beauty

The differences between a traditional CMS and the innovative Jamstack

Jamstack is a modern way of building web applications. In contrast to the traditional web apps, we serve our pre-rendered sites to a CDN. Our website is delivered by CDN for the client, not by the server where (in the traditional way) we kept the app. This solution reduces loading time, and the distance between our clients with website resources, it helps with security by splitting traffic across edge servers. To deploy our application, we are using Git workflows.

In addition to Git workflow, we use building tools like Vercel, Netlify, and Heroku. From a developer’s perspective, using such tools is super convenient and reduces complexity a lot, and it is easy to manage code.

Here is a graphic presentation of the differences between traditional architecture vs Jamstack: source: 👉 Jamstack.org 👈

Traditional eCommerce CMS vs. headless eCommerce platform workflow

Jamstack Templates

Find the most appropriate location to start an online Jamstack project! Deploy templates for Netify easily. The website code is automatically loaded to the next folder in Git, so you can search, update and tweak the code. Everything is free.

Templates that help you start creating an interactive site hosted on Netlify. This package includes highlighted buttons, shared buttons, comment analysis & RSS feeds. It also includes Contact Forms, CMS, etc. Furthermore, the HTML, CSS, and JavaScript are very minimal and the code can be easily built or replaced. The wake template is Nuxt.js for creating an impressive and dynamic website with blogs.

FAQ about Jamstack eCommerce & online businesses

Here are some answers to your most frequently asked questions about Jamstack eCommerce businesses and online shops in general.

What is an Ecommerce CMS?

Generally speaking, Content Managers’ systems are software enabling e-commerce shops to publish content without having written codes or code for any website. It enables users to change their store look to improve the promotion of the products. Ecommerce platforms are online shopping carts that enable you to control your product and sell directly on your site. Some E-Commerce websites even work with CPM. It has a simple and user-centered infrastructure and manages back-end store management.

What is Headless eCommerce?

Headless eCommerce is ‘eCommerce with no head’ and delivers information without the front end. The front-end themes or templates can be disconnected from the backend in these cases. Headless eCommerce uses a platform that works independently from a front-end store and delivers data via the API. This lets developers produce content, such as products, blogs, customer feedback, prices, etc. via API.

Click for more information on 👉 headless content management system 👈

What do you think about Headless Ecommerce Platforms for Small Businesses?

Headless eCommerce CMS is a new trend for online businesses. It’s a new way to create an online store. The headless CMS is a content management system that doesn’t require the user to have knowledge of HTML or CSS. Instead, it offers drag-and-drop functionality. Along with other tools that are more intuitive for small business owners.

The headless eCommerce CMS has many advantages for small businesses, and here are some of them:

  • It’s easier to set up than other platforms
  • It’s cheaper than other platforms
  • More intuitive and easy to a user-friendly interface

What are some headless eCommerce platform options?

Here are the top three best headless eCommerce platforms:


Shopify is a fantastic headless eCommerce platform that gives you the user full creative control. This platform offers many customization options. You can customize your eCommerce store based on your existing logo, or the tonality of your company.

This headless eCommerce platform allows you to control multiple selling points. You can do this from one centralized location. The same is true when building different eCommerce selling points.

Furthermore, Shopify is considered to be a comprehensive online store platform. Small businesses can set up an online shop, manage products and manage the orders from one platform. Free integrations with Amazon and eBay without custom codes. This is a significant advantage for Shopify.

Bigcommerce store

BigCommerce is another popular eCommerce platform with an estimated 55,000 merchants. Famous brands including Toyota and Martha Stewart trust and use their technology. In order to make business decisions based on their data.

This new platform helps companies grow rapidly in the big leagues. BigCommerce is a powerful SEO and Integrated Multichannel Solution for online stores. This headless eCommerce platform provides maximum elasticity and flexibility. Store owners easily increase their presence on Facebook.

This eCommerce brand has achieved its popularity status by focusing on two things. The first is a framework when developing products. The second is making APIs available for almost all catalog options.

The headless eCommerce aspect of BigCommerce provides store owners with functionality. This functionality is vital to running their online business. Furthermore, BigCommerce is one of the best headless eCommerce platforms because it focuses heavily on customers.


Snipcart is a great headless eCommerce platform. The platform Snipcart is great to integrate into your current Jamstack website. This headless eCommerce platform provides your online eCommerce brand with two features. The cart and the checkout. The makes up part of the ‘head’ when it comes to headless content management systems.

The cart is available via JavaScript, meanwhile, the products are provided via HTML code.

Snipcart like many other headless eCommerce platforms allows developers a lot of creative freedom. Furthermore, it provides portable backends, data, and more.


Woocommerce is a popular plugin for all 👉 WordPress websites 👈 Furthermore, the Woocommerce plugin is a great headless eCommerce platform.

This plugin like many headless eCommerce platforms decouples the user interface from the database. The headless content management system enables you can better customize your eCommerce platform. Woocommerce as a headless eCommerce platform can be written in programming languages such as ReactJS.

The upgrade to a headless Woocommerce, still allows you to perform all necessary tasks like before. In some cases, this upgrade makes certain tasks easier.

Features needed in an eCommerce CMS

What are some CMS features that are important to choose? In fact, it may be hard to analyze feature comparisons. You’ll probably find it much easier to look for core features that could assist in growth in your store, then evaluate your options and pros.

So let’s start with some key eCommerce store content management system features:

Page titles and meta descriptions

This needs to be highly customizable to lead to better SEO optimization. SEO optimization leads to more traffic and higher conversions. When using CMS to create web pages or blog posts, you want to start with the title. The title is sometimes referred to as H1. It must include your main keywords. Is this a good idea to place it as your starting line?

The main text on the search result pages is dependent on keywords for optimization. Even though this may sound dull, the struggle has merit! Meta descriptions are the gray text which appears beneath a page name in search listings. It has no direct effect on page ranking, but it can easily boost clicks. The bigger your CTR, the better your rankings on the website! You should also optimize meta description pages on any e-commerce site.

Flexible design options

Throughout the entire shopping experience on your site, all interactions matter. You want a streamlined experience in your e-commerce store. This creates a custom experience for every single website you build.

Stores need an efficient content management system. This is especially important when it comes to displaying and managing their inventory.

The flexible design options will allow you to update your website. Also, you will be able to create a product design that reflects the latest industry trends. Various platforms will also offer integrations or plugins. Integrations allow shop administrators to conduct store-wide sales promotions or marketing initiatives.

Easy to use

A CMS should never cause extra strain on the shop owner. Our developers can look for a simple and straightforward system. This management system can be installed immediately. This system does not require a lengthy or difficult onboarding process. CMS should enable eCommerce entrepreneurs to move quickly to test new features. Also, they should be able to enhance website UX regardless of technical level.

Optimized content for mobile devices

Mobile shopping will soon dominate e-commerce. It will be responsible for 54% of eCommerce sales in 2021. This puts new challenges for retailers. Store optimization is a must when it comes to UX priorities. This is done by analyzing mobile devices. Along with mobile navigation, mobile checks out processes and visuals.

Easy-to-optimize for user experience (UX)

Modern customers want online shopping in a way that makes sense. Failing to provide a smooth User Experience you will see the user drop out before they complete the purchase. Sadly they’ll never come. Tell me the best U-X features in an eCommerce platform? This is the most essential requirement.

Page URLs

Google crawls the world’s most updated web pages. Therefore the URLs should be kept short. Removal of subfolders in URLs can improve website speed. However, keeping this short is a different requirement. Adding primary keywords and making the page readable are also important.

Final thoughts on Jamstack & eCommerce platforms

To sum up, if you want to open an online store, and you are looking for the best possible option – consider Jamstack technology. Jamstack is a new approach to building e-commerce platforms that are gaining momentum and is backed by a growing ecosystem of tools and services. The Jamstack approach is based on the principle of decoupling the backend from the frontend with a focus on performance, security, and scalability. Also, this e-commerce website does not cost more than the traditional approach to building websites. This approach is particularly well suited for eCommerce websites that need to be fast and safe. Lastly, this headless eCommerce platform offers easy-to-use tools to grow a successful eCommerce website. Jamstack is the future of eCommerce!

Headless eCommerce platforms

If you want to be a part of the future order your upcoming eCommerce store on 👉 Jamstack 👈 today.

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