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White label for agencies

White label web development
for agencies, under your brand.

Your agency’s senior web team for WordPress, Webflow and headless sites. We sign a mutual NDA and a 24-month non-solicitation before you share a client name.

A PM and a QA tester on every project. Your client only ever sees you.

Book a partner callSee partner rates

30 minutes with an engineer, not a salesperson.

4.9/5 on Clutch

20+ people on our team

Teams we’ve built for

White label

What is white label
web development?

We build the site, and you deliver it under your brand. Your client sees your agency only. You keep the relationship, the price and the credit.

We work for web, design, SEO and marketing agencies in the UK, the EU and the US.

Invisible by design

Your client never sees us. That is the point.

  • We work in your Slack, your Jira and your Git organisation.
  • We email your client from your domain, under your names.
  • No Acclaim credits in the code, the footer or the commits.
  • Stay anonymous, or name us as a specialist partner.
  • A named partner can make data protection paperwork easier.

Partner terms

We do not take your clients.
In writing.

This is the question every agency asks. Here is the answer in contract terms, not reassurance.

Partner agreement· signed before you share a client name

Mutual NDA

  1. 24-month non-solicitation

    We never contact, pitch or take work from your clients. Not during the partnership, and not for 24 months after.

  2. Mutual NDA, signed first

    It covers the fact that we work together at all. We never name you as a partner without your written approval.

  3. You own the code

    Everything we write for your project is yours, in your repository, from the first commit.

  4. No subcontractors

    Our own team reads your file and builds it. Work is never resold down a chain.

Your name hereYour agency

Dawid StasiakAcclaim

What we build

Built for agencies,
from Figma to launch.

WordPress, Webflow and headless builds for agencies. Figma to WordPress is the job we get asked for most.

Need upkeep under your brand too?See white label maintenance

  • Figma to WordPress

    Most requested

    Your design, built exactly in WordPress with Gutenberg blocks. From €4,000, development only.

  • WordPress, WooCommerce and headless

    Bespoke themes on Crunch, our own framework, stores on WooCommerce, and Next.js or Astro front ends.

  • Webflow, Framer and HubSpot CMS

    Builds and migrations on the platform your client already uses, under your brand.

Partner rates

Partner rates,
published.

We publish these so you can work out your margin before the call. You set your client’s price. We never see your invoice.

  • Partner rates
  • Same rates as direct clients

  • Retainer

    40 hours a month

    A steady stream of builds and fixes for your clients.

    • €80 an hour
    • Lead developer, PM and QA
    • Every hour logged in Toggl

    €3,200per month · excl. VAT

    Book a partner call

  • Recommended

    Retainer

    60 hours a month

    Work for several of your clients at once.

    • €75 an hour
    • Same team on every client
    • Every hour logged in Toggl

    €4,500per month · excl. VAT

    Book a partner call

  • Retainer

    80 hours a month

    Close to a developer inside your agency.

    • €70 an hour
    • Works well as an embedded developer
    • Same team on every client

    €5,600per month · excl. VAT

    Book a partner call

Every month includes

  • Work under your brand only
  • Code in your client’s repository
  • A Loom walkthrough for each release
  • A PM and a QA tester

One base rate

Show prices in

Project work is quoted from it as a fixed estimate. Excl. VAT.

Want the partner rate card? Annual terms and the referral programme go out by email.

Care plans under your brand

WordPress upkeep for your clients, with reports that carry your logo.

  • Small site€349/ mo
  • Growing site€499/ mo
  • Large site€599/ mo
See white label maintenance

What differs

White label, outsourcing,
staff augmentation.

If you sell the work under your brand, you need white label. If you outsource your own company site, see WordPress outsourcing.

The questionWhite labelOutsourcingStaff augmentationMarketplace
Who owns the clientThe agencyThe company itselfThe agencySplit
Who the client seesThe agency onlySometimes bothThe agencyThe freelancer
How it is pricedProject or retainerProject or retainerPer person, per monthPer task
What you are buyingDelivery under your brandDelivery for your own siteCapacityA person
Main riskQuality controlHand-offsRamp-up timeContinuity

Ways to work

Three ways
to work with us.

Pick by how work arrives at your agency. Project work is small enough to start with one template.

  • Good first step

    Project

    A fixed scope, a fixed price and a fixed date for one client build.

    • One Figma file or one site at a time.
    • A fixed estimate before any work starts.
    • Your PM talks to our PM, never to your client.
    • Sixty days of free fixes after launch.
    • Every hour logged in Toggl.
    Send us a Figma file

  • Retainer

    A block of hours each month for steady overflow.

    • 40, 60 or 80 hours a month, from €3,200.
    • A team that already knows your stack.
    • You set the priorities in your own tools.
    • Unused scope is planned in, not wasted.
    See partner rates

  • Embedded developer

    One of our developers inside your team, on your standups.

    • Works under your process and your tech lead.
    • Best when you need capacity, not a delivery partner.
    • Uses your email, your Slack and your Git.
    • Starts in five to ten working days.
    Ask about this setup

How a project runs

Five steps,
from file to handover.

Your PM talks to our PM. Your client never sees the seams.

Getting started

5–10 working days
From agreed scope to the first task
60 days
Free fixes after launch, at our cost
  • You get one Slack channel and one ClickUp board, or we join yours.
  • We build with AI and review with people. A developer checks every line before it ships.

  1. You

    Brief

    You send the Figma file and the scope. No call needed to get a price.

  2. Project manager

    Fixed estimate

    We come back with a fixed price and a delivery date, in writing.

  3. Developer

    Build

    Daily progress in your tools. No black box weeks.

  4. QA tester

    QA

    PageSpeed on mobile, WCAG 2.1 AA, every browser we support and a content pass.

  5. Project manager

    Handover

    Your repository, your hosting, your client. Documentation included.

Clutch reviews

Reviewed by the clients
who paid for the work.

Collected and verified by Clutch, not by us.

ClutchView our profile, opens in a new tab

4.9/5

9 verified reviews

Quality
4.9
Schedule
5.0
Cost
4.8
Willing to refer
4.9

  • 5.0out of 5

    Industry
    Arts, entertainment & music
    Location
    San Francisco, California
    Company size
    1-10 Employees
    Project budget
    Confidential
    Project dates
    June 2025 - Ongoing

    “Their pricing is the most reasonable I have ever encountered for high-quality work.”

  • 4.5out of 5

    Industry
    Advertising & marketing
    Location
    Marlow, England
    Company size
    51-200 Employees
    Project budget
    $10,000 to $49,999
    Project dates
    Oct. 2025 - Feb. 2026

    “Acclaim’s attention to detail and professionalism were really impressive.”

  • 5.0out of 5

    Industry
    Other industries
    Location
    Poznan, Poland
    Company size
    51-200 Employees
    Project budget
    $10,000 to $49,999
    Project dates
    Feb. - Apr. 2020

    “Acclaim suggested the best solutions to achieve the goals set.”

  • 5.0out of 5

    Industry
    Information technology
    Location
    Nottingham, England
    Company size
    1-10 Employees
    Project budget
    Less than $10,000
    Project dates
    May - Jan. 2019

    “I loved their personal approach to their client.”

  • 5.0out of 5

    Industry
    Information technology
    Location
    Austin, Texas
    Company size
    11-50 Employees
    Project budget
    $10,000 to $49,999
    Project dates
    July - Sep. 2019

    “Their ability to synthesize our business goals into the website was Acclaim’s most impressive skill.”

  • 5.0out of 5

    Industry
    Business services
    Location
    Montreal, Quebec
    Company size
    1-10 Employees
    Project budget
    Less than $10,000
    Project dates
    June 2019 - Ongoing

    “Project management was very effective. We communicated through Slack.”

AI and margin

Half the hours.
The same build.

We run scaffolding, Figma conversion and the first QA pass with AI. People make every decision that matters.

  • The number

    A build that takes a typical subcontractor around 200 hours takes us around 100.

  • What AI does

    Block scaffolding, Figma conversion and the first QA pass on every template.

  • What people do

    Architecture, accessibility and security. A developer reviews every line and owns it.

  • What it means for you

    Fewer hours to resell at the same quality. The margin stays with you.

Plan B

What if something
goes wrong?

Most partner pages stop before this part. It is usually the part that decides whether you sleep.

If this happensWhat we do
A bug shows up after launchWe fix it free for 60 days. That is our standard guarantee, not a partner extra.
Your developer is unavailableA second developer already knows the project. Documentation is written as we build.
We go quietYou already hold the repository, the documentation and the hosting logins.
Your client wants to meet the teamYour call. We join as your team, under your names, or as a named partner.
You want to end the partnershipThirty days notice and a handover call. Everything in flight is finished or handed over.

FAQ

Questions
agencies ask.

Short answers first. Ask anything else on the partner call.

Will you ever contact my client?

No. We sign a 24-month non-solicitation and a mutual NDA before you share a client name. We only speak to your client if you invite us, under your brand.

Who owns the code?

You do, from the first commit. Acclaim works in your repository under your account, so ownership never transfers because it never left. You get the code, the documentation and the deployment setup. There is no escrow step and no final-payment condition on access.

How much does white label web development cost?

Acclaim charges €80 an hour for project work. Monthly retainers of 40, 60 or 80 hours cost €80, €75 and €70 an hour. Rates are published on this page. At a typical 2x agency markup, a 40-hour retainer costs €3,200. It bills to your client at around €6,400.

What is the difference between white label and outsourcing?

Who the client is. With white label, your agency sells the work to its own client under your brand, and we stay invisible. With outsourcing, a company hires us for its own site and talks to us directly. The team, the process and the rates are the same.

Yes. White label development is a standard subcontracting arrangement, legal in every market Acclaim works in. What matters is the paperwork: a mutual NDA, a clear IP assignment, and a data processing agreement where personal data is involved. We provide all three before work starts.

Can I tell my client about you?

Yes, if you want to. Acclaim works either way: fully anonymous, or introduced as your named specialist partner. Some agencies find naming a technical partner strengthens their pitch. The only approach we would advise against is having no answer ready when a client asks directly.

What if you disappear mid-project?

You keep working. Acclaim assigns a second developer to every project who knows the codebase. Documentation is written during the build rather than after it. You already hold the repository, the hosting credentials and the documentation. You are never blocked waiting for us.

Do you use AI, and who checks it?

Yes, on scaffolding, Figma conversion and the first QA pass. A build that takes around 200 hours by hand takes Acclaim around 100. Every architectural decision, every accessibility judgment and the final QA are done by people. The hours saved come off your invoice, not off the review.

Send us a Figma file

Send us a Figma file
for a fixed estimate.

No call needed to start. Send the file and the scope, and we come back with a fixed price and a date.

  1. You send this. We read it the same day.
  2. A fixed estimate and a delivery date, in writing.
  3. We sign the NDA and the non-solicitation, then we build.

Dawid Stasiak, founderI read every message myself.

Teams we build for

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We reply the same day. No newsletter, no sequence.