Tips & tricks to create an interactive WordPress site

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Developing an interactive WordPress site will attract a wider range of users to engage with your site. There are numerous tips and tricks to create an interactive webpage that your visitors will love. Check out our guide below.

Entrepreneur reading an article about tips & tricks to create an interactive WordPress site
Entrepreneur reading an article about tips & tricks to create an interactive WordPress site

In today’s digital age, having a website is essential for businesses and individuals alike. However, simply having a static online presence may not cut it anymore. If you want to truly engage your audience and make a lasting impression, it’s time to transform your ordinary WordPress site into an interactive WordPress site.

Interactive websites not only captivate visitors but also encourage them to stay longer, explore more, and take meaningful actions. In this blog post, we’ll share a treasure trove of tips and tricks to help you unlock the full potential of your WordPress website and create an immersive, interactive online experience that keeps your audience coming back for more. Whether you’re a seasoned webmaster or just starting your online journey, these insights will empower you to take your website to the next level. Let’s dive in!

What is considered an interactive website?

An interactive website is a type of web platform or online destination that allows users to actively engage with its content and features, rather than simply passively consuming information. The level of interactivity can vary widely depending on the website’s purpose and design, ranging from simple interactions like clicking links to complex, immersive experiences like online games or collaborative platforms. Interactive websites aim to enhance user engagement, encourage participation, and provide a more dynamic and engaging online experience compared to static websites.

Forms of interactive websites:

Interactivity on a website can take various forms, including but not limited to:

1. User Input: Users can input data, such as filling out forms, submitting comments, or participating in surveys and polls.

2. Dynamic Content: The website responds to user actions in real-time, dynamically updating content without requiring a full page reload. This can include elements like chatbots, live chat, or interactive maps.

3. Multimedia Engagement: Users can interact with multimedia elements, such as videos, images, and audio, by playing, pausing, or navigating through them.

4. Social Sharing and Integration: Integration with social media platforms allows users to share content, comment on posts, and engage with the website’s social features.

5. User Personalization: Websites may offer personalized experiences based on user preferences, history, or behavior, tailoring content and recommendations to individual users.

6. Gaming and Gamification: Some interactive websites incorporate games, quizzes, or other gamified elements to engage users and encourage participation.

7. E-commerce Interactivity: In online stores, users can interact with products by zooming in on images, viewing 360-degree product views, adding items to their cart, and completing transactions.

8. User-generated Content: Users may contribute content, such as reviews, ratings, or user-generated media, which can be displayed and interacted with by others.

9. Navigation and Menus: Interactive menus and navigation systems enable users to explore the website’s content efficiently.

10. Feedback Mechanisms: Websites often include forms or buttons for users to provide feedback, report issues, or ask questions.

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What are the advantages of an interactive WordPress website?

There are numerous advantages to developing an interactive WordPress website. Some of these advantages include:

  • Encouraging users to spend more time on your site
  • Users are more likely to click on CTAs
  • As a website owner, content editor, etc. you have more personalization options

Let’s explore these in more detail below.

Man spending time on an interactive website

Encourages users to spend more time on your site

An interactive 👉 WordPress theme 👈 will encourage readers to spend more time on your site. They will have more to read, more to view, and click-through. This will naturally increase the amount of time they spend on your website. Moreover, by incorporating engaging elements such as:

  • interactive quizzes,
  • dynamic visualizations,
  • responsive chatbots,
  • and immersive multimedia content,

visitors are enticed to actively participate in their online experience. This interactivity not only makes the website more enjoyable but also fosters a sense of connection and personalization, as users can tailor their journey according to their preferences and interests.

As they dive deeper into the site, exploring its diverse features and functionalities, users feel a stronger sense of investment and curiosity, which in turn prolongs their stay. Ultimately, an interactive website doesn’t just provide information. It offers an engaging and memorable online journey that keeps users coming back for more. Thus enhancing user satisfaction and facilitating a deeper connection with the brand or content it represents.

Encourages more CTA

Another benefit of having an interactive WordPress website is it will encourage users to click on more calls to action. Through intuitive design, it ensures that CTAs are seamlessly integrated, strategically placed, and visually distinct, ensuring they capture immediate attention. These buttons are equipped with compelling, action-oriented language that clearly communicates the benefits of taking the next step, be it “Sign Up Now” or “Explore More.”

Additionally, interactive elements such as:

  • hover effects,
  • animations,
  • and interactive forms

provide instant feedback, making the user experience more gratifying. Personalized recommendations, tailored content, and interactive tools further enhance user engagement. Thus fostering a sense of involvement and trust.

By leveraging these interactive strategies, websites create an immersive environment that not only guides users toward relevant actions but also makes the process enjoyable and rewarding. Therefore, ultimately leading to a higher click-through rate on CTAs.

More personalization possibilities

When you create an interactive WordPress site, you have more options in terms of personalization. This is primarily because it allows for dynamic user engagement and data collection. Interactive websites can gather valuable user input through forms, surveys, and other interactive features. Interactive features like quizzes or preference settings. This data can then be used to tailor the user experience to individual preferences. These preferences can be things such as recommending products, content, or services based on their interactions and stated preferences.

Additionally, interactive websites enable real-time feedback. Therefore, enabling businesses to respond promptly to user behavior and adapt their content or offerings accordingly. Through features like user accounts, interactive websites can also remember other details. Details such as user preferences, purchase history, and past interactions. Thus further enhancing personalization by delivering content or services that are more relevant and engaging to each visitor.

Overall, interactivity empowers website owners to better understand and cater to their audience’s unique needs, enhancing the overall user experience.

How to create an interactive WordPress site?

There are a number of things that you can implement to create an interactive WordPress site. Let’s explore them below.

Man working on laptop to build WordPress sites

Use a page builder like Gutenberg

Since WordPress 5.0 part of the WordPress dashboard is Gutenberg page builder. WordPress developers can create a fully responsive layout with a modern design that will attract your target audience. You can create your entire site with little technical knowledge. Moreover, you don’t need to add a different page builder, as it’s included in WordPress.

However, you may also consider the Elementor page builder but there is one thing worth remembering when it comes to this free WordPress plugin. This page builder slows down your site significantly and has a negative impact on SEO. It brings a lot of additional complexities that slow down how quickly a WordPress site can be rendered for visitors.

AB testing

All and any of these page builders can be used to build pages to test and see which attract a bigger response from your audience. You can create two, three, or more versions of a similar page to see which one gains more interaction. One way to track the interactions that take place on your page is a tool such as HotJar. You can also, try Microsoft Clarity. Each of these tools will provide you with recorded sessions of user interactions.

Based on these sessions and other analyses you can decide which page to keep, and which ones to remove. Then you can build other pages on a similar basis, to attract users. This will ultimately lead to more conversions on your site.

Interactive Google Maps plugin

The most common interactive feature is an interactive map. Any business in its area can use an internet service that helps people get to their destination. You can use a free plugin like Google Maps to show users how to get to your destination. An interactive map can also be used by a non-profit website to show where their distributions are being used. If you are a B2B or B2C business you may consider using a map to show their offices, shops, etc.

Forms, polls, surveys oh my

The sites PlayBuzz and BuzzFeed are gaining a huge number of traffic with the help of interactive quizzes and other interactive features to share and attract interest. Questions or surveys can be used on websites in various ways for viral and interactive results. WordPress plugins such as SurveyFunnels are designed for the creation of quizzes or personal tests.

Appointment schedule calendar on a WordPress site. User booking an appointment on an interactive calendar

Interactive booking & calendars

The use of live calendars is a good way for companies to improve productivity. Using interactive bookings, your clients can explore availability as well as try your appointment feature at their own pace. The way you represent live calendars can be varied, and your brand may help define the best style for your website. A standard calendar example, the grid for a particular month or half-hour time for each day could be displayed.

Interactive booking and calendars are useful for medical offices, cosmetologists, lawyers, hotels, etc. to take some of the responsibility of booking appointments off the administrative staff. It’s also an easy way for site visitors to try and learn more about your business.

Chatbots with human interaction

Another interactive aspect that you can include in your site is a chat function. Preferably this chat function should include human interaction. Most individuals are not happy with a chat function that involves interacting with an automatic answer-generating service.

Typically only answer generic questions, while anything more complex is a no-go. Also, another issue to try to avoid when having chat functions on your site, is that there aren’t long wait times to get a support or answer to your question.

Calculating price estimations online on a WordPress site

Calculators for price estimations

Calculators can be a fantastic element to enhance interactivity on your website for several reasons. First and foremost, they provide practical utility to your visitors. It allows them to perform calculations or make informed decisions directly on your site, without the need to leave and seek external tools. This can improve user engagement and keep visitors on your site longer. Thus increasing the chances of conversions or achieving specific goals.

Additionally, calculators can help establish your site as a valuable resource within your niche or industry. Thus fostering trust and credibility. In WordPress, there are several plugins available to create calculators effortlessly.

Some popular options include “Calculated Fields Form” for creating customizable calculators, “Cost Calculator” for pricing estimation, and “Gravity Forms” for building advanced, data-driven calculators. These plugins offer user-friendly interfaces and a wide range of customization options, making it easy to integrate calculators into your WordPress site and enhance its interactivity.

Call to action buttons

Call-to-action (CTA) buttons are a crucial element of interactive websites because they serve as the gateway to engagement and conversion. They can also be useful to site visitors in terms of navigation. These buttons provide clear and concise directions to visitors. CTA’s can guide them towards specific actions that align with the website’s goals. These goals can be making a purchase, signing up for a newsletter, or requesting more information.

CTAs create a sense of urgency and encourage user interaction. Thus helping to transform passive website visitors into active participants. Their design, placement, and wording can significantly impact user behavior. Thus making them an essential tool for enhancing user experience and achieving desired outcomes. In essence, CTA buttons are the linchpin that bridges the gap between a user’s visit and the desired action, ultimately driving the success of interactive websites.


You pick from hundreds of interactive WordPress themes or build a custom WordPress theme that includes animations. Of course, you want to use animations sparingly as they are not a distraction. But they can be helpful in terms of directing website visitors to important elements on your site.

Person writing a comment on a website using his WordPress site

Comments & content rating systems

When you have a blog on your site you may consider leaving the comments section on. Or you can use emoticons to give feedback about your website. There are many rating plugin tools that you can use to achieve this effect. WordPress rating plugins, allow users to provide an additional way in which to respond quickly when you ask if your post has been read. Moreover, you can see which content your users like more or less. This can help you tailor future content to similar topics, layout, etc.

Videos, audio files, podcast clips, etc.

Other great interactive elements to add to your website include embedding videos, audio files, and even podcasts. Some users prefer to watch or listen to something, rather than just read the content posted. You can also use these types of media to help re-direct your visitors to other company-owned channels. Perhaps you want more users to interact with your podcasts on Spotify, or to visit your YouTube channel. This is a great way to gain more traction.


Testimonials are a fantastic interactive element for a website because they provide real-life validation and build trust with your audience. These firsthand accounts from satisfied customers or clients serve as social proof, demonstrating the value and reliability of your products or services. When potential customers see positive testimonials, they are more likely to engage with your brand and convert into paying clients.

Additionally, testimonials can add a personal touch to your website. Thus making it more relatable and human. To incorporate testimonials effectively into your WordPress website, you can rely on several plugins. Some popular options include:

  • “Strong Testimonials,” which allows you to display testimonials in various formats and collect user-submitted reviews.
  • “Testimonial Slider” offers an easy-to-use interface for creating dynamic testimonial carousels.
  • Lastly, “Easy Testimonials” provides customizable templates and integration with popular page builders for seamless testimonial integration.

These plugins make it effortless to showcase the positive experiences of your customers and enhance the overall user experience on your website.

Man working at the table running support on WordPress website

WordPress Support to add interactive content to your site

One way to make sure that your WordPress site is interactive or remains interactive is by using WordPress support. 👉 WordPress support services 👈 can help maintain existing elements on your site if you have them. While also creating backups, enhancing security, and updating WordPress along with plugins, and themes. It can add new features in the form of interactive elements to lower the bounce rate and create a more interesting site for your users.

Our team of WordPress developers can help you add interactive content to your site. We can add any and all of the elements mentioned above. Moreover, we can add interactive elements that you need for your business that are beyond this list.

Person using coding knowledge to create interactive WordPress site

Wrapping up tips & tricks for an interactive WordPress site

In conclusion, building an interactive WordPress site is not only achievable but also essential in today’s digital landscape. By implementing the tips and tricks discussed in this blog post, you can take your website to the next level, engage your audience more effectively, and leave a lasting impression.

Some ways to make your WordPress site interactive include:

  • Use a page builder like Gutenberg
  • Interactive Google Maps plugin
  • Forms, polls, surveys oh my
  • Interactive booking & calendars
  • Responsive WordPress themes
  • Chatbots
  • Calculators for price estimations
  • Call to action buttons
  • Quizzes and polls
  • Comments & content rating systems

And so much more. Remember to prioritize user experience, embrace multimedia content, leverage plugins wisely, and stay consistent in your efforts to keep your WordPress site interactive and engaging. With dedication and creativity, you can transform your website into a dynamic online hub that not only attracts visitors but also keeps them coming back for more.

So, let’s roll up your sleeves, implement these strategies, and watch your WordPress site thrive in the ever-evolving online world. Want to learn more about building an interactive WordPress site? 👉 Drop us a line 👈 & let’s chat. We can have a free no no-obligation consultation on how to make your site more attractive to users.

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